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1. Materials – composition and origin

Verification and accreditation of the source of materials used in the product and their safety for human use and the environment

2. Energy consumption

Ecologically balanced, sustainable, renewable usage of energy in the lifecycle of using the product – manufacture, use, and disposal

3. Natural resources consumption

Balanced use of water, air, soil and other natural resources in the full product lifecycle

4. Reuse and Recycling

Responsible practices for recycling the product and the resources used in its manufacture and distribution

5. Environmental and Social Responsibility

Balanced ethical practices for human labor, animal treatment, land use, and community relations

6. Product and Market Lifecycle Practices

Responsible practices for storage, transportation, distribution, and retail operations

7. Quality of Design

Highest levels of quality in the design process and aesthetics of the product

8. Quality of Craftsmanship

Highest levels of individual or factory craftsmanship in production

9. Social Benefits and Proactive Practices

Humanitarian and pro-bono activity at corporate and community levels

10. Social and Personal Roots

Inspirational origin or history of product development and craftsmanship